Digital marketing is a fun place to work. You learn new things every day, see what the world is up (from your computer screen) to, and play with some of the latest software. News and innovations get released so fast, though, and it’s hard to keep up sometimes. Here’s some ways to make sure your work doesn’t suffer.
Your calendar is your lifeline. Digital marketing is fast-paced and you can’t miss an appointment or a deadline. Whether it’s on paper or on your Google Calendar, having a schedule will keep you honest and on-track. And if you couldn’t finish a task today? No drama, just shift it into a space the next day.
Social media software like Hootsuite has in-built calendars so you can plan posts in advance. It’s also a handy tracking tool for mentions of your client’s brands, seeing what your competitors are up to, and responding to comments on posts. Hootsuite supports YouTube, Facebook, and more.
News travels fast and gets old even faster. Smaller digital marketing businesses need to keep their ears to the ground (or their eyes on the screen) to keep up with developments. Subscribing to newsletters from authority sources is a great way to keep your finger on the pulse. Favourites around the Your Digital Solution office include Sprout, Buffer, and Hootsuite.
Make sure that you don’t fall into the trap of subscribing to every ‘relevant’ newsletter. Pick two or three that are relevant to your job. This is how you’ll know to read them.
Talk – a LOT
Strategy is about planning in advance. If a client has an idea for a promotion, listen to them and what they want, preferably a month or two in advance.
Team meetings aren’t dead, either. Touching base frequently, face-to-face, will get questions answered and strategies hashed out faster than doing it over email.