bounce rate
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5 ridiculously easy ways to lower your bounce rate

Bounce rate. Those two words, and the percentages that accompany them, either make marketers very happy or deeply disappointed. When customers bounce, who knows where they go? Most likely they go to a competitor with a more engaging site.

 

So what is a bounce rate?

This is when a customer lands on a page of your website, but doesn’t engage with it. They leave almost immediately, so they ‘bounce’ out the door, back to their search results.

 

How can I lower it?

Well, Google is filled to the brim with different articles touting different methods. But to make things simple, we’ve ‘trimmed the fat’ down to five key things.

 

  • Don’t underrate content

Don’t overrate it, either. If your site is full of tiny text and long, blocky paragraphs, you won’t keep your visitors.

Customers go to Google and search for solutions to their problems. Your bounce rate will lower a little if you keep the information they need short and snappy.

 

  • Disrupting UX

Pop-ups. These things disrupt user experience (UX) and can turn them off exploring your site any further. If you must have a pop-up, code your site to leave it until the visitor has reached the end of the page.

 

  • Perform better

Check your load speed. With the rise of 4G, 5G and the NBN, people expect instant results. If your site takes three seconds or more to load, hello bounce rate.

One way to improve this is through ‘lazy loading’. The whole page won’t load straight away, only what’s needed at a particular time. The required pixels will load when a user scrolls down.

 

  • Design overhaul

What’s the overall look of your site? What do you want the visitor to see when they land on a page? A dark, bland page or a bright, engaging one?

A common, yet effective, website design scheme is a base colour, like white, with contrasting text colour. Feature colours, like the company colour scheme, will dot the page. Customers engage more readily with pictures and social feeds, as well.

bounce rate

This is a great example of a bright, responsive web page

 

  • Offer links to related stuff

At the end of the article, bullet point some links to similar content. Customers will always have problems that need solving and if they’ve made it to the end of your page, they’ll trust you enough to visit another.