Entries by YDS Team

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6 steps to getting a killer website

You’ve looked at your website and decided to upgrade. Problem though: you’re not a web developer. Or a digital marketer. When clients come to us, we need them to help us before we can help them. We’ll break down the steps to getting a killer website that not only looks good, but boosts conversions.   […]

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How to handle negative reviews on Facebook

Online marketing is a dog-eat-dog world; it’s survival of the fittest. Judging businesses by their social media presence is the norm and where there’s bad press, business suffers. Customers certainly don’t hold back and negative reviews are a given.   Don’t sweep them under the carpet or ignore them. It’ll aggravate the problem and you […]

5 ways to turn customers into your cheerleaders

Your customers are one of your best assets. One word can make or break a brand, if it’s spoken by someone loud or influential enough. Review sites are saturated with horror stories and fairy tales alike. To avoid that one star review, ask yourself: are you doing any of these five things?     Study […]

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Google rankings – make or break tips

Google updates its algorithm hundreds of times each year. But a few of those changes matter significantly more than others. Some of the changes that are most material in the last 6 months follow. Ignore them and risk your place in Google rankings at your own peril.   Page Load Speed Google has tools to […]

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Three measures of marketing success

The one thing marketing gives us today is data. And lots of it. This can be overwhelming for business owners that haven’t worked in marketing. Today we will cover off on the three most important measures that gauge your success.   Reach Reach outlines the total number of people your message got in front of. […]