Entries by YDS Team

Outgrow the CEO: Leadership at a cost?

This week we have seen Travis Kalanick resign from Uber after being pressured from 25% of shareholders (being the major VCs) with 40% of the voting rights. These investors have taken the drastic measure of pushing the CEO out to protect their investment.   Over 15 rounds of investment Uber has taken on $12Bn for […]

How to survive working in a digital marketing agency

I work in a digital marketing agency. That’s a common answer when you ask someone where they work nowadays. If they’re a millennial with multi-colored hair, a well-maintained beard, or  clothes that would look ridiculous on everyone else yet stylish on them, there’s two possibilities about their occupation: they’re either a barista or they work […]

Get more customers through online marketing

Potential customers are spending more time than ever on their phones, creating a boom in digital and online marketing. The problem is keeping up with it all. There are too many ways to explain for just one blog, but here’s at least three methods to get more business through online marketing.   Pretty website People […]

Staying on top of your digital marketing workload

Digital marketing is a fun place to work. You learn new things every day, see what the world is up (from your computer screen) to, and play with some of the latest software. News and innovations get released so fast, though, and it’s hard to keep up sometimes. Here’s some ways to make sure your […]

Don’t stop pedalling; the Tour de SEO

At Your Digital Solution, we use this analogy quite often. SEO is a bike race, and there are lots of riders racing to number one. When you enter the race, you start at the back and how you perform will advance you…or not.   When will I get to number one? Well, it won’t happen […]

Get found with Facebook ads

Getting found online is a game where you should use all the tools you can to market yourself. With the rise of social media, the competition is fiercer than ever before. Facebook is one social site where businesses market themselves viciously to get found by potential customers and remind older ones of their existence. Facebook […]

Keeping yourself relevant with evergreen content

Evergreen content gets its moniker from evergreen trees. These trees keep their appearance all year round, from summer to winter. Evergreen content stays relevant in the market it’s written for. It’s reliable and relevant no matter how much time passes.   How do I write evergreen content? Start with your industry. What questions are people […]

SEO techniques to avoid

SEO is a hard game where some rules are openly disregarded. Sometimes people don’t know the rules at all and stuff up. Google penalises these “mistakes” and that leads to a drop in rank. This will have a “ripple effect”. For example, in 2014 Expedia got penalised for a link-buying scheme. Their share prices dropped […]