Entries by YDS Team

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Google rankings – make or break tips

Google updates its algorithm hundreds of times each year. But a few of those changes matter significantly more than others. Some of the changes that are most material in the last 6 months follow. Ignore them and risk your place in Google rankings at your own peril.   Page Load Speed Google has tools to […]

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Three measures of marketing success

The one thing marketing gives us today is data. And lots of it. This can be overwhelming for business owners that haven’t worked in marketing. Today we will cover off on the three most important measures that gauge your success.   Reach Reach outlines the total number of people your message got in front of. […]

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Outgrow the CEO: Leadership at a cost?

This week we have seen Travis Kalanick resign from Uber after being pressured from 25% of shareholders (being the major VCs) with 40% of the voting rights. These investors have taken the drastic measure of pushing the CEO out to protect their investment.   Over 15 rounds of investment Uber has taken on $12Bn for […]

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How to survive working in a digital marketing agency

I work in a digital marketing agency. That’s a common answer when you ask someone where they work nowadays. If they’re a millennial with multi-colored hair, a well-maintained beard, or  clothes that would look ridiculous on everyone else yet stylish on them, there’s two possibilities about their occupation: they’re either a barista or they work […]

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Get more customers through online marketing

Potential customers are spending more time than ever on their phones, creating a boom in digital and online marketing. The problem is keeping up with it all. There are too many ways to explain for just one blog, but here’s at least three methods to get more business through online marketing.   Pretty website People […]

Staying on top of your digital marketing workload

Digital marketing is a fun place to work. You learn new things every day, see what the world is up (from your computer screen) to, and play with some of the latest software. News and innovations get released so fast, though, and it’s hard to keep up sometimes. Here’s some ways to make sure your […]