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Six writing hacks for better SEO content

The idea of SEO content might send shivers down your spine, but in marketing it's essential. To write like an SEO content marketer boss, here’s six hacks (or you can use it as a checklist) to use. When you write content that’s search engine…
google rankings tablet
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Google rankings – make or break tips

Google updates its algorithm hundreds of times each year. But a few of those changes matter significantly more than others. Some of the changes that are most material in the last 6 months follow. Ignore them and risk your place in Google rankings…
business fast
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Fast and getting faster: rapid change in business

There are very few categories of business that are not being forced to change more and more rapidly.. This very newspaper is a great example of a business that is changing rapidly having introduced a host of digital platforms, advertising and…
marketing measure
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Three measures of marketing success

The one thing marketing gives us today is data. And lots of it. This can be overwhelming for business owners that haven’t worked in marketing. Today we will cover off on the three most important measures that gauge your success.   Reach Reach…
20k tax
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Claim $20K as an instant tax write-off for your new website

There is still time before 30 June to complete projects that can set your business up for faster growth in the next financial year. But to get the deduction you will need to get your skates on.   The Basics Since July 2015 the…
leadership
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Outgrow the CEO: Leadership at a cost?

This week we have seen Travis Kalanick resign from Uber after being pressured from 25% of shareholders (being the major VCs) with 40% of the voting rights. These investors have taken the drastic measure of pushing the CEO out to protect their…
digital marketing agency
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How to survive working in a digital marketing agency

I work in a digital marketing agency. That's a common answer when you ask someone where they work nowadays. If they’re a millennial with multi-colored hair, a well-maintained beard, or  clothes that would look ridiculous on everyone else…
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Why we love Yoast for search engine optimisation

The market for search engine optimisation is saturated with tools, infographics, and software promising ‘top notch results’. It’s enough to make your head spin, and you haven’t even gotten around to writing SEO-friendly content yet.…
online marketing
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Get more customers through online marketing

Potential customers are spending more time than ever on their phones, creating a boom in digital and online marketing. The problem is keeping up with it all. There are too many ways to explain for just one blog, but here’s at least three methods…
digital marketing workload

Staying on top of your digital marketing workload

Digital marketing is a fun place to work. You learn new things every day, see what the world is up (from your computer screen) to, and play with some of the latest software. News and innovations get released so fast, though, and it’s hard…