facebook negative reviews
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How to handle negative reviews on Facebook

Online marketing is a dog-eat-dog world; it’s survival of the fittest. Judging businesses by their social media presence is the norm and where there’s bad press, business suffers. Customers certainly don’t hold back and negative reviews…
bounce rate
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5 ridiculously easy ways to lower your bounce rate

Bounce rate. Those two words, and the percentages that accompany them, either make marketers very happy or deeply disappointed. When customers bounce, who knows where they go? Most likely they go to a competitor with a more engaging site.   So…
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FREE OFFER - Click Digital Competitor Audit

Hi and thanks for attending our session on Don't Be A Digital Casualty on 1 September. We hope you got a lot out of it and it has helped your thinking as you take your business online. By attending this event you're eligible for a FREE Website…
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Six writing hacks for better SEO content

The idea of SEO content might send shivers down your spine, but in marketing it's essential. To write like an SEO content marketer boss, here’s six hacks (or you can use it as a checklist) to use. When you write content that’s search engine…
google rankings tablet
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Google rankings – make or break tips

Google updates its algorithm hundreds of times each year. But a few of those changes matter significantly more than others. Some of the changes that are most material in the last 6 months follow. Ignore them and risk your place in Google rankings…
business fast
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Fast and getting faster: rapid change in business

There are very few categories of business that are not being forced to change more and more rapidly.. This very newspaper is a great example of a business that is changing rapidly having introduced a host of digital platforms, advertising and…
marketing measure
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Three measures of marketing success

The one thing marketing gives us today is data. And lots of it. This can be overwhelming for business owners that haven’t worked in marketing. Today we will cover off on the three most important measures that gauge your success.   Reach Reach…
20k tax
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Claim $20K as an instant tax write-off for your new website

There is still time before 30 June to complete projects that can set your business up for faster growth in the next financial year. But to get the deduction you will need to get your skates on.   The Basics Since July 2015 the…
leadership
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Outgrow the CEO: Leadership at a cost?

This week we have seen Travis Kalanick resign from Uber after being pressured from 25% of shareholders (being the major VCs) with 40% of the voting rights. These investors have taken the drastic measure of pushing the CEO out to protect their…
digital marketing agency
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How to survive working in a digital marketing agency

I work in a digital marketing agency. That's a common answer when you ask someone where they work nowadays. If they’re a millennial with multi-colored hair, a well-maintained beard, or  clothes that would look ridiculous on everyone else…