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6 steps to getting a killer website

You’ve looked at your website and decided to upgrade. Problem though: you’re not a web developer. Or a digital marketer. When clients come to us, we need them to help us before we can help them. We’ll break down the steps to getting a…
bounce rate
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5 ridiculously easy ways to lower your bounce rate

Bounce rate. Those two words, and the percentages that accompany them, either make marketers very happy or deeply disappointed. When customers bounce, who knows where they go? Most likely they go to a competitor with a more engaging site.   So…
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FREE OFFER - Click Digital Competitor Audit

Hi and thanks for attending our session on Don't Be A Digital Casualty on 1 September. We hope you got a lot out of it and it has helped your thinking as you take your business online. By attending this event you're eligible for a FREE Website…
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Six writing hacks for better SEO content

The idea of SEO content might send shivers down your spine, but in marketing it's essential. To write like an SEO content marketer boss, here’s six hacks (or you can use it as a checklist) to use. When you write content that’s search engine…
business fast
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Fast and getting faster: rapid change in business

There are very few categories of business that are not being forced to change more and more rapidly.. This very newspaper is a great example of a business that is changing rapidly having introduced a host of digital platforms, advertising and…
marketing measure
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Three measures of marketing success

The one thing marketing gives us today is data. And lots of it. This can be overwhelming for business owners that haven’t worked in marketing. Today we will cover off on the three most important measures that gauge your success.   Reach Reach…
leadership
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Outgrow the CEO: Leadership at a cost?

This week we have seen Travis Kalanick resign from Uber after being pressured from 25% of shareholders (being the major VCs) with 40% of the voting rights. These investors have taken the drastic measure of pushing the CEO out to protect their…
online marketing
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Get more customers through online marketing

Potential customers are spending more time than ever on their phones, creating a boom in digital and online marketing. The problem is keeping up with it all. There are too many ways to explain for just one blog, but here’s at least three methods…
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Growing your business with unhappy customers

A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right? Well read on because they do! After…
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Choosing keywords in competitive markets

WHERE we find a business operating in a mature segment against well-established competitors in their core (or obvious) keyword phrases, we may need to seek out Long Tail keywords that have higher value, but not necessarily the greatest…