business fast
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Fast and getting faster: rapid change in business

There are very few categories of business that are not being forced to change more and more rapidly.. This very newspaper is a great example of a business that is changing rapidly having introduced a host of digital platforms, advertising and…
20k tax
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Claim $20K as an instant tax write-off for your new website

There is still time before 30 June to complete projects that can set your business up for faster growth in the next financial year. But to get the deduction you will need to get your skates on.   The Basics Since July 2015 the…
leadership
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Outgrow the CEO: Leadership at a cost?

This week we have seen Travis Kalanick resign from Uber after being pressured from 25% of shareholders (being the major VCs) with 40% of the voting rights. These investors have taken the drastic measure of pushing the CEO out to protect their…
digital marketing agency
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How to survive working in a digital marketing agency

I work in a digital marketing agency. That's a common answer when you ask someone where they work nowadays. If they’re a millennial with multi-colored hair, a well-maintained beard, or  clothes that would look ridiculous on everyone else…
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Why we love Yoast for search engine optimisation

The market for search engine optimisation is saturated with tools, infographics, and software promising ‘top notch results’. It’s enough to make your head spin, and you haven’t even gotten around to writing SEO-friendly content yet.…
online marketing
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Get more customers through online marketing

Potential customers are spending more time than ever on their phones, creating a boom in digital and online marketing. The problem is keeping up with it all. There are too many ways to explain for just one blog, but here’s at least three methods…
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Growing your business with unhappy customers

A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right? Well read on because they do! After…
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Long Tail and Search Engine Optimisation (SEO)

Time to get your math nerd on! Long Tail refers to a Power Law graph, which is a particular shape of data when describing the frequency of each event in a distribution. It has become widely adopted in SEO circles to explain the thinking needed…
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Google changes of Feb 2016 have changed how we should compete

Are the Google changes to ad placements the “adpocolypse”* some feared? In late February 2016, Google made the decision to kill off their right side pay per click (PPC) ads, which left many wondering how this would impact the performance…
What you measure matters
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What you measure matters!

Measuring the behaviour of your website users will lead to more profits. It is that important. We have all heard that “what gets measured, gets managed”. In our physical operations their is often only financial data available. With digital…