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4 simple ways to keep and communicate with customers

Getting customers is hard, keeping them is harder. The men and women who buy from your business are the reason it’s able to keep going. To make them stay, you need to treat them well and keep them interested. The second one’s not too hard…
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6 steps to getting a killer website

You’ve looked at your website and decided to upgrade. Problem though: you’re not a web developer. Or a digital marketer. When clients come to us, we need them to help us before we can help them. We’ll break down the steps to getting a…
marketing measure
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Three measures of marketing success

The one thing marketing gives us today is data. And lots of it. This can be overwhelming for business owners that haven’t worked in marketing. Today we will cover off on the three most important measures that gauge your success.   Reach Reach…
20k tax
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Claim $20K as an instant tax write-off for your new website

There is still time before 30 June to complete projects that can set your business up for faster growth in the next financial year. But to get the deduction you will need to get your skates on.   The Basics Since July 2015 the…
digital marketing agency
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How to survive working in a digital marketing agency

I work in a digital marketing agency. That's a common answer when you ask someone where they work nowadays. If they’re a millennial with multi-colored hair, a well-maintained beard, or  clothes that would look ridiculous on everyone else…
evergreen content trees
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Keeping yourself relevant with evergreen content

Evergreen content gets its moniker from evergreen trees. These trees keep their appearance all year round, from summer to winter. Evergreen content stays relevant in the market it's written for. It’s reliable and relevant no matter how much…
seo techniques tips
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SEO techniques to avoid

SEO is a hard game where some rules are openly disregarded. Sometimes people don’t know the rules at all and stuff up. Google penalises these “mistakes” and that leads to a drop in rank. This will have a “ripple effect”. For example,…
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Growing your business with unhappy customers

A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right? Well read on because they do! After…
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Tis the season to be IT Secure

Avoid the Grinch, Gremlins AND the Ghostbusters this Christmas Did you know security risks double each year at Christmas? The primary reason is the hacker community know that you and your IT help are all about to go on holidays. They literally…
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Choosing keywords in competitive markets

WHERE we find a business operating in a mature segment against well-established competitors in their core (or obvious) keyword phrases, we may need to seek out Long Tail keywords that have higher value, but not necessarily the greatest…