marketing measure
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Three measures of marketing success

The one thing marketing gives us today is data. And lots of it. This can be overwhelming for business owners that haven’t worked in marketing. Today we will cover off on the three most important measures that gauge your success.   Reach Reach…
20k tax
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Claim $20K as an instant tax write-off for your new website

There is still time before 30 June to complete projects that can set your business up for faster growth in the next financial year. But to get the deduction you will need to get your skates on.   The Basics Since July 2015 the…
digital marketing agency
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How to survive working in a digital marketing agency

I work in a digital marketing agency. That's a common answer when you ask someone where they work nowadays. If they’re a millennial with multi-colored hair, a well-maintained beard, or  clothes that would look ridiculous on everyone else…
evergreen content trees
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Keeping yourself relevant with evergreen content

Evergreen content gets its moniker from evergreen trees. These trees keep their appearance all year round, from summer to winter. Evergreen content stays relevant in the market it's written for. It’s reliable and relevant no matter how much…
seo techniques tips
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SEO techniques to avoid

SEO is a hard game where some rules are openly disregarded. Sometimes people don’t know the rules at all and stuff up. Google penalises these “mistakes” and that leads to a drop in rank. This will have a “ripple effect”. For example,…
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Growing your business with unhappy customers

A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right? Well read on because they do! After…
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Tis the season to be IT Secure

Avoid the Grinch, Gremlins AND the Ghostbusters this Christmas Did you know security risks double each year at Christmas? The primary reason is the hacker community know that you and your IT help are all about to go on holidays. They literally…
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Choosing keywords in competitive markets

WHERE we find a business operating in a mature segment against well-established competitors in their core (or obvious) keyword phrases, we may need to seek out Long Tail keywords that have higher value, but not necessarily the greatest…
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Long Tail and Search Engine Optimisation (SEO)

Time to get your math nerd on! Long Tail refers to a Power Law graph, which is a particular shape of data when describing the frequency of each event in a distribution. It has become widely adopted in SEO circles to explain the thinking needed…
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Materials for Social Media - Intermediate Session

Great to see you at the recent session on managing Social Media - Intermediate. I hope that after our session you won't feel like you are feeling your way in the dark like the guy above! In addition to the pack that was emailed out to attendees,…