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Six writing hacks for better SEO content

The idea of SEO content might send shivers down your spine, but in marketing it's essential. To write like an SEO content marketer boss, here’s six hacks (or you can use it as a checklist) to use. When you write content that’s search engine…
google rankings tablet
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Google rankings – make or break tips

Google updates its algorithm hundreds of times each year. But a few of those changes matter significantly more than others. Some of the changes that are most material in the last 6 months follow. Ignore them and risk your place in Google rankings…
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Why we love Yoast for search engine optimisation

The market for search engine optimisation is saturated with tools, infographics, and software promising ‘top notch results’. It’s enough to make your head spin, and you haven’t even gotten around to writing SEO-friendly content yet.…
seo techniques tips
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SEO techniques to avoid

SEO is a hard game where some rules are openly disregarded. Sometimes people don’t know the rules at all and stuff up. Google penalises these “mistakes” and that leads to a drop in rank. This will have a “ripple effect”. For example,…
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Long Tail and Search Engine Optimisation (SEO)

Time to get your math nerd on! Long Tail refers to a Power Law graph, which is a particular shape of data when describing the frequency of each event in a distribution. It has become widely adopted in SEO circles to explain the thinking needed…