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Growing your business with unhappy customers

A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right? Well read on because they do! After…
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Tis the season to be IT Secure

Avoid the Grinch, Gremlins AND the Ghostbusters this Christmas Did you know security risks double each year at Christmas? The primary reason is the hacker community know that you and your IT help are all about to go on holidays. They literally…
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Choosing keywords in competitive markets

WHERE we find a business operating in a mature segment against well-established competitors in their core (or obvious) keyword phrases, we may need to seek out Long Tail keywords that have higher value, but not necessarily the greatest…
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Google changes of Feb 2016 have changed how we should compete

Are the Google changes to ad placements the “adpocolypse”* some feared? In late February 2016, Google made the decision to kill off their right side pay per click (PPC) ads, which left many wondering how this would impact the performance…