As an SEO consulting company we take SEO very seriously and of course we have seen all sorts of strange attempts and fails. From the very beginning of designing a website, it is important to always plan around the website being search engine optimised.
Everyone who owns a website dreams of top rankings in search engine result pages. Most of the search engine users limit their searches to the top three results and the websites appearing in the top three positions receive more than 60% of all clicks. Also, more than 70% of the search engine users never go beyond the first page of the SERPs.
List of SEO Mistakes to Avoid
In this highly competitive digital marketing era, everyone wants their website on the top pages in the SERPs. For this, they use a variety of SEO techniques. You must know the following 10 SEO mistakes which you should avoid if you want to win the competition on the search engine results:
1. Keyword Stuffing:
You maybe be looking for some shortcuts which can fasten the process of enhancing the presence of your website in the SERPs. You are probably aware that it is crucial to have keywords throughout your site. However, you can overdo it. Google and other search engines can penalise your website for this as keyword stuffing lowers the quality of your content.
2. Broken Links:
This is another factor you need to avoid, ensure you regularly analyse your website and resolve broken link issues in your website to avoid being penalised.
3. Copying Content:
Google says that content is the king in SEO. Using duplicate content is a huge no no. Research your niche and write content in your own words – you can hire Professionals to help you with this as well like the team at YDS.
4. Poor Content Quality:
Irrelevant content written by disobeying the Google’s content quality guidelines can harm your website’s ranking in search engines.
Proofread your content at least twice and make it free from grammatical errors and relevant to the topic before posting it on your website.
5. Non-unique Title Tags:
Do not copy the same webpage titles for different webpages. You need to take care of the issue especially when using CMS like WordPress, Zoomla & Drupal, as they often generate titles themselves.
So, ensure you use unique page titles and URL’s in different webpages.
6. Boring Meta Descriptions:
Repeating the same Meta description in different pages within your website can be bad for your ranking. Similarly, using uninteresting and poorly written meta descriptions is equally as bad.
So, create unique meta-descriptions for each page and ensure you proof read them. Of course if you need any SEO related help, YDS is here to help.
7. No Credible Links:
Linking your website to other websites having low authority may affect your search engine rankings.
Ensure you focus on linking your website to high authority sites, as this will raise your own domain authority and increase your ranking.
8. Optimising the wrong keywords:
Targeting keywords that are less searched by your target audience may result in getting less search engine traffic to your website.
So, do proper keyword research and select your keywords wisely.
If you are worried that you may have not avoided any of the above or if you need help avoiding them, our SEO services Brisbane at YDS are second to none. We will help you boost your website’s presence to the top pages in the SERPs – contact us today for a free quote!