Is marketing your second or even third language? What funny marketing mistakes have you made in the past? Well whatever mistakes you may have made, believe it or not you are not alone! Have you ever heard the saying “failure makes you wiser” … these are words to live by – failing is only learning. Keep reading to find out the 4 most common mistakes that you must avoid as a beginner in marketing:
1. “I can earn money from day 1”
Website monetisation is not a magic wand that rains money. To make money, you need visitors and guests on your websites, who are willing to take the leap from visitors to buyers.
So, have patience. Put effort into getting more visitors but to do this, you must deserve them which means you need to put money and time into your website and your marketing strategy.
2. “I don’t need email subscribers”
Common among beginners, and novice business owners, is the idea that putting time into email isn’t time worth spending. Why do you need email subscribers? If you have a list of email subscribers, you can send them news, updates, discounts and more easily, all in one place. Not to mention, when creating a brand you must spend a fair bit of time in the beginning simply generating awareness and getting your name and products out there. This is also a great way to get found online.
If you are a beginner in the marketing realm, you need to choose your game wisely. Failure is normal and persistent is key. So, if you are not getting the desired results, think about what you have done, and get in touch with experts who can speak your digital language. Above all else, learn from your mistakes and get help from an experienced digital marketing company – the only way to hit the nail on the head!