As all of us already know, today SEO is known as one of the most dynamic elements of digital marketing. The crazy thing about SEO is that it is changing all the time, so if you don’t keep up, you’ll be left behind by your competitors.
If you want to avoid an unpleasant situation like that, be sure to contact our team at Your Digital Solution and make sure to get the best digital solutions for your business.
In this article today we will discuss the 3 Top SEO Trends which you should know and consider implementing in 2020.
Now, let’s see what the 3 top SEO trends are for 2020:
- Video for SEO
Videos are becoming more and more essential to digital marketing for any business. People are starting to turn to videos for information instead of television or articles.
Video marketing might seem intimidating at first, but as you start using it, you’ll realise very soon that you likely already have all the tools required at your disposal.
For example, most smartphones can create really high-quality videos, anywhere and anytime. In the case that you would like even better quality, there are many affordable cameras on the market.
After uploading your videos, you’ll have to truly optimise them, decide on an appealing title which will include your main keywords, and also ensure to include a short description which will fully explain what your video is actually about. By doing all these things, search engines will love your website for it.
- E-A-T (Expertise, Authoritativeness and Trustworthiness)
Thanks to Google’s E-A-T 2019 update, your online reputation became just as important as your offline reputation (if you are online only, then your online reputation is all that matters). This update ensures that all users are directed to different pages which contain information for trusted sources. For example, let’s say a user is searching for info about a specific type of illness. An article written by a medical professional will rank higher than an article written by an everyday blogger.
First step for improving E-A-T is determining where you stand exactly, your domain authority, what type of content you are publishing and whether it is SEO savvy, who writes your content, and how many backlinks you have. Once you’ve done that, you’ll need to assess how you can improve and implement new processes.
According to recent research, almost 60% of all searches online are done via mobile devices, and this number is expected to grow in the coming years.
Google has even started to utilise a mobile-first index, which means it considers the mobile version first. You’ll need to test your mobile speed and determine if the design of your site is properly mobile responsive. Having a responsive design means that your website can easily adapt to all devices used.
Staying on top of the latest SEO trends will definitely help you move forward, and not stay behind your competitors.
Just give video marketing a try, improve your E-A-T, update your About page and make sure your website is optimised for mobile use.
But if the above is a little overwhelming and you need help with SEO this 2020, do not hesitate to contact Your Digital Solution today to get the best possible business solutions for your business.