Entries by YDS Team

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Tis the season to be IT Secure

Avoid the Grinch, Gremlins AND the Ghostbusters this Christmas Did you know security risks double each year at Christmas? The primary reason is the hacker community know that you and your IT help are all about to go on holidays. They literally double their efforts to breach your security and have some fun while no […]

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Choosing keywords in competitive markets

WHERE we find a business operating in a mature segment against well-established competitors in their core (or obvious) keyword phrases, we may need to seek out Long Tail keywords that have higher value, but not necessarily the greatest volumes. What this means is we begin to look for terms that are more obscure, but still […]

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Materials for Social Media – Intermediate Session

Great to see you at the recent session on managing Social Media – Intermediate. I hope that after our session you won’t feel like you are feeling your way in the dark like the guy above! In addition to the pack that was emailed out to attendees, the following resources will be helpful.   A […]

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What you measure matters!

Measuring the behaviour of your website users will lead to more profits. It is that important. We have all heard that “what gets measured, gets managed”. In our physical operations their is often only financial data available. With digital tools we can now track customer behaviour, this is a powerful tool to tell us if we […]

Best Time For Promos

Study: Send Push Messages Afternoons, Tuesday Through Friday Review of 100 million push messages yields best practices. Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click rates” involving more than 100 million push messages. Some of the recommendations are very specific […]