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Google Ads: Search vs Display which should you use?

There are many different elements which go into online advertising. Regardless of whether you are a new Google Ads user or just looking to refresh your current campaigns, you might be seeing or hearing about Search Ads and Display Ads. So, let's…
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5 Tips for Facebook Advertising

With the rise of many social media platforms, networking has become very easy thus spreading word about your products or services online can be done with a solid social media strategy. Facebook is known as the best in terms of insights, features…
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4 Tips on Closing Deals

A deal is usually made up of 3 primary stages. The initial part involves offering someone something, then someone decides to embrace and accept this offer, and finally closes the deal. Out of the three parts, closing the sales deal is the most…
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How to Prepare for the Christmas Break?

As you may have already noticed, your local shops are already filled with Christmas decorations. If you are a business owner, it is essential to realise that Christmas is the biggest seasonal trend of the year. As holidays are just around the…
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5 Tips on SEO Content Writing

Have you ever wondered why your blog does not appear at the top of relevant search results? Search Engine Optimization (SEO) is a practice carried out to enhance your web pages in the eyes of Google and rank your website higher on search engines.…
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10 Instagram Tips You Need to Know

Instagram is known as one of the hottest social networks at the moment. Besides being easy to use, Instagram is visually appealing and simple to access from everywhere you go. If you still don’t have an Instagram account, there is no better…
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Why Blog Headlines are SO Important!

A blog headline means a lot, especially if you are a blogger. Your group of followers might read everything you post, regarding the title, but if you want to attract new followers and grow your audience, headlines are very important. Actually,…
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What is the Difference between on-page and off-page SEO?

In case you don’t already know this fact, there are two categories of a Search Engine Optimization strategy: On-page SEO - what your site is about Off-page SEO - the popularity and authoritative nature of your site The previously…
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The Best Social Media Scheduling Apps

Nowadays, maintaining an active social media presence is key for businesses and influencers. However, if you want to be successful you have to put a lot of time and effort into it. Luckily, Your Digital Solution (YDS) is here to help you. What…
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Why Instagram and Facebook are Scrapping Likes

Wondering why Instagram and Facebook are scrapping likes? Well, so are we! So, we thought we would do a little digging and this is what we found out! First of all, let's see how it all started! This April, Instagram started its test -…