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What is the Difference between on-page and off-page SEO?

In case you don’t already know this fact, there are two categories of a Search Engine Optimization strategy: On-page SEO - what your site is about Off-page SEO - the popularity and authoritative nature of your site The previously…
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The Best Social Media Scheduling Apps

Nowadays, maintaining an active social media presence is key for businesses and influencers. However, if you want to be successful you have to put a lot of time and effort into it. Luckily, Your Digital Solution (YDS) is here to help you. What…
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Why Instagram and Facebook are Scrapping Likes

Wondering why Instagram and Facebook are scrapping likes? Well, so are we! So, we thought we would do a little digging and this is what we found out! First of all, let's see how it all started! This April, Instagram started its test -…
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The Truth about Negative Reviews Online

Everyone who owns a business has dealt with one or two bad reviews at some stage... and then there's those who have dealt with more than just a few. It's unpleasant and overwhelming to say the least. Some reviews are warranted while others aren't.…
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Why You NEED to Know about Domain Authority

What is Domain Authority (DA)? It is important to start off this article by stating that DA is not a Google Ranking Metric. It is in fact a Moz-made Ranking Metric (developed by Moz) which shows you how Moz views your website, in the eyes…
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How to use Keywords the Right Way

In general, people find blog content through search engines. Hence, it is important that bloggers apply a successful content strategy by using keyword research. Luckily for you, Your Digital Solution (YDS) is here to help bloggers explore the…
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More Powerful Local Marketing

Not every business is trying to sell products to the other side of the world. In fact most need to win customers from within a 20km radius. With global marketing tools like Google and Facebook this is getting more difficult, as competitors can…
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Simple Strategies for Successful Content Marketing

Nowadays, content marketing is probably one of the most important things you should concentrate on if you want to take your business to the next level. Luckily, Your Digital Solution (YDS) is here to help you achieve your goals and provide you…
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The Best Tools and Resources for Designing Easy-Navigation Websites

When designing a website, it is really of the utmost importance to make it accessible to all people including those with some form of disability. Hence, make sure that having an accessible design is a priority and part of your regular practice. If…
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6 Reasons why your Social Media Efforts aren’t getting any Results

Have you ever wondered why your efforts to market your products via social networks are not bearing fruits? In this article we will discuss the most common reasons why your social media efforts aren’t getting any results. 1. Disconnect…