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Google Ads: Search vs Display which should you use?

There are many different elements which go into online advertising. Regardless of whether you are a new Google Ads user or just looking to refresh your current campaigns, you might be seeing or hearing about Search Ads and Display Ads. So, let's…
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5 Tips for Facebook Advertising

With the rise of many social media platforms, networking has become very easy thus spreading word about your products or services online can be done with a solid social media strategy. Facebook is known as the best in terms of insights, features…
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Comparison of Google clickthrough rates by position

It’s no surprise that everyone wants to rank higher for their chosen keywords, which requires putting a lot of time and effort into their digital strategy. According to research, the average CTRs (clickthrough rates) by its position in…
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Why Google My Business is SO Important

“Google My Business? What’s that?” Is a very common response when asking “do you know what Google My Business is?” Well as you can see below, it is the very simple search result you get when googling a business. While simple, many…
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Tips for Building and Maintaining Healthy Client Relationships

Client Relationships are unique, they’re different to a relationship with a friend, a partner, or a family member. The development and maintenance of Client Relationships can make or break your business, so learning how to build a rapport…
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Being a Good Gardener for Your Business

I have not been blessed with green thumbs. But I know a good gardener when I see one. They are tireless in managing their finite time, space, fertiliser, water and sun in producing the best possible plants they can. They also work with the grain…
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Is your business suffering growing pains?

A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right? Well read on because they do! After…