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Why You NEED to Know about Domain Authority

What is Domain Authority (DA)? It is important to start off this article by stating that DA is not a Google Ranking Metric. It is in fact a Moz-made Ranking Metric (developed by Moz) which shows you how Moz views your website, in the eyes…
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How to Build Links for SEO

The truth is, there are three important elements you should focus on when trying to improve your SEO (Search Engine Optimisation): content, user experience, and links. And, building links is usually the most challenging one because you don't…
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Comparison of Google clickthrough rates by position

It’s no surprise that everyone wants to rank higher for their chosen keywords, which requires putting a lot of time and effort into their digital strategy. According to research, the average CTRs (clickthrough rates) by its position in…
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More Powerful Local Marketing

Not every business is trying to sell products to the other side of the world. In fact most need to win customers from within a 20km radius. With global marketing tools like Google and Facebook this is getting more difficult, as competitors can…
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Tips When Building a New Website

Websites most definitely aren’t everyone’s strong point. In fact, unlike buying a car or a house, you can’t find out all the information needed for building and buying a website, so most people don’t even really understand what they’re…
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6 Tips on How to Use Email Marketing Effectively

Email Marketing can be a little tricky to master, especially because there’s a very fine line between sending too much and not enough. We all subscribe to certain mailing lists; things we’re interested in, things we feel like we should be…
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Why Google My Business is SO Important

“Google My Business? What’s that?” Is a very common response when asking “do you know what Google My Business is?” Well as you can see below, it is the very simple search result you get when googling a business. While simple, many…
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Tips for Building and Maintaining Healthy Client Relationships

Client Relationships are unique, they’re different to a relationship with a friend, a partner, or a family member. The development and maintenance of Client Relationships can make or break your business, so learning how to build a rapport…
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Being a Good Gardener for Your Business

I have not been blessed with green thumbs. But I know a good gardener when I see one. They are tireless in managing their finite time, space, fertiliser, water and sun in producing the best possible plants they can. They also work with the grain…
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Is your business suffering growing pains?

A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right? Well read on because they do! After…