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Why Implementing SEO Is Important for Your Digital Marketing Strategy

In todays digital era of tough competition, anyone who has a website wants to get found online. Whether you sell products or services, you need customers from every possible source. To reach your target audience, you are required to do a lot…
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5 Tips on SEO Content Writing

Have you ever wondered why your blog does not appear at the top of relevant search results? Search Engine Optimization (SEO) is a practice carried out to enhance your web pages in the eyes of Google and rank your website higher on search engines.…
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Why Blog Headlines are SO Important!

A blog headline means a lot, especially if you are a blogger. Your group of followers might read everything you post, regarding the title, but if you want to attract new followers and grow your audience, headlines are very important. Actually,…
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What is the Difference between on-page and off-page SEO?

In case you don’t already know this fact, there are two categories of a Search Engine Optimization strategy: On-page SEO - what your site is about Off-page SEO - the popularity and authoritative nature of your site The previously…
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The Truth about Negative Reviews Online

Everyone who owns a business has dealt with one or two bad reviews at some stage... and then there's those who have dealt with more than just a few. It's unpleasant and overwhelming to say the least. Some reviews are warranted while others aren't.…
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Why You NEED to Know about Domain Authority

What is Domain Authority (DA)? It is important to start off this article by stating that DA is not a Google Ranking Metric. It is in fact a Moz-made Ranking Metric (developed by Moz) which shows you how Moz views your website, in the eyes…
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How to Build Links for SEO

The truth is, there are three important elements you should focus on when trying to improve your SEO (Search Engine Optimisation): content, user experience, and links. And, building links is usually the most challenging one because you don't…
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Comparison of Google clickthrough rates by position

It’s no surprise that everyone wants to rank higher for their chosen keywords, which requires putting a lot of time and effort into their digital strategy. According to research, the average CTRs (clickthrough rates) by its position in…
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More Powerful Local Marketing

Not every business is trying to sell products to the other side of the world. In fact most need to win customers from within a 20km radius. With global marketing tools like Google and Facebook this is getting more difficult, as competitors can…
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Tips When Building a New Website

Websites most definitely aren’t everyone’s strong point. In fact, unlike buying a car or a house, you can’t find out all the information needed for building and buying a website, so most people don’t even really understand what they’re…