Typically, Weekly/Fortnightly/Monthly Newsletters are a common way to target a market via email. Complemented by occasional Deals, Offers, Surveys etc. However, consistency is key. So, ensure to schedule recurring emails. Overall, map out exactly how you intend on connecting with your audience and stick to it.
Email Marketing – A Powerful Marketing Strategy
Email Marketing is an extremely effective form of Digital Marketing – if done well. The question floating around the web, “Is Email Marketing Dead?” was firmly proven wrong due to recent studies which showed Email Marketing remains as one of the most effective Digital Marketing channels. The reason email does still exist as such a prominent marketing process, is because of its multifaceted, long-standing nature; we require email for a range of purposes and frankly, we would be lost without it. How many people do you know without an email account? Everyone emails – for a variety of reasons – which makes it a communication channel integral to society and marketing is about identifying the appropriate communication channels to successfully reach a specific audience. Therefore, email as a mode of Digital Marketing certainly has its place. However, the competitive Email Campaign market makes it difficult to stand out, and standing out is indeed the key to a successful Email Campaign. So, if you need help developing a dynamic Email Campaign, get in contact with our team at Your Digital Solution.
Steps to Effectively Market through Email:
At YDS, we have a systematic approach to our Email Marketing. It’s vital to be systematic with Email Marketing as there are a range of important steps to take which all rely on one another; if you miss a step or two, your campaign won’t perform. Below are the fundamental steps involved with a successful Email Campaign: