You’re a small business owner who wants to grow, get found online, and make a living from your passion. But you need to put in a certain amount of work to help you get there. If you haven’t ticked off any of the items below, it’s time to get started. Now.
Your small business is established, you’re making money and have a customer base…but you feel like you can do better. A DIY business audit isn’t an easy task, but it’s definitely worth the effort.
Reflect on what you want to achieve from the audit. Is it building your customer base? Making more money? Write the goals of the audit down and keep them handy for when you get off track. Common auditing analysis includes;
- Product strengths/weaknesses
- Customer buying habits
- Audience demographics
- Reflection on your performance vs the competition
What’s the competition doing that you’re not? Afterpay is an example. Not every online retailer does it, but those who do experienced a boost in sales because it’s an option to pay off large amounts in more manageable installments. Online retailers have used this in their marketing to great success.
Financial products like Xero automate invoices, bills, and other statements. When you meet your accountant they can recommend the best setup for you and might even install it in your systems.
The automation process doesn’t only apply to the financial side of your small business. You can use it marketing as well. Automation software like Hootsuite allows you to schedule, set and forget posts to your social media. Mailchimp sends out email campaigns to your selected contacts.
Cut the excess
What are you doing well and what needs cutting? This is where you need to get ruthless. Products and services that are returning next to nothing should head for the bin. Focus on what’s doing well and put more energy into it. You’ll save time, money, and stress.
Meet a strategist
Online marketing strategies work. Google ads, content marketing, and website redevelopments will cost, but they’re necessary. Sit down with a marketing agency and develop a digital marketing strategy. Getting your SEO, website layout, and ad spending sorted will help your small business grow. Getting found on Google is a challenge, but it’s helpful to have the experts in your corner.
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