As you may have already noticed, your local shops are already filled with Christmas decorations. If you are a business owner, it is essential to realise that Christmas is the biggest seasonal trend of the year. As holidays are just around the corner, you’ll need to prepare your business for the Christmas break as soon as possible.
In this article today, we will talk you through all the important steps on how to prepare for the Christmas break in order to stand out from the competition. Anyhow, if this sounds too complicated for you, you are in luck, as Your Digital Solution is always here to help you and offer the best solutions for your business.
First of all, you’ll need to analyse and learn from your previous years’ performance and know exactly what went well for you in the past years. A good way of doing this is through Google Analytics, as it will show you when your site got the most traffic, which pages performed the best, and more.
The next step is developing a schedule which will lead you through the holiday season and set specific goals for your business. Do thorough research and pay extra attention on what your followers really want this year.
When creating a schedule, pay extra attention to how much Christmas content you’re planning on posting. Be careful not to go too overboard with content. Instead, focus on exclusive deals or offers and entertaining content, which is exactly what they signed for.
Using rich media, such as videos and photos is an excellent way to start building that Christmas excitement. Post holiday videos/pictures or simply give your followers a sneak peek at something new which is coming their way in the new year, and of course encourage them to comment, like or share.
Once really fun way to connect with your customers/prospects during the holiday season is by throwing a Christmas event. Whether it be a party or warehouse sale (a great way to make room for the new season stock). An event can be a great way to engage your customers/prospects.
Holidays are the perfect time to connect personally with your followers. Share some personal experiences from your holidays and get them excited for what’s coming in the new year. This way, you’ll be able to create a personal connection with your followers while at the same time keeping them wanting more. Also, if you have any Christmas traditions your followers will be thrilled to hear about, tell them all about it in your email newsletter.
If you would like to discuss more about your personal business Christmas digital marketing strategy, just contact the professionals at YDS, and get the best solutions for your business.