Rod Johnstone & Associates

Once in a while you meet a proprietor of a business who is truly passionate about what they do – that is Rod Johnstone. I DARE you to tell him he needs more passion for what he does! Rod Johnstone understands intimately what his customers want from him and he will do anything to ensure they over deliver where it matters.

We tried to capture that in his new website: http://www.rodjohnstonegroup.com.au/

Client Overview

Rod Johnstone & Associates

Rod Johnstone has been building quality buildings for some years after a career in the military. His training in the military has left him uniquely meticulous, disciplined and detail oriented. This has led him to become one of the more reliable custom construction companies operating from Townsville across most of regional Queensland.

Our Brief

Our Brief

Upon meeting Rod Johnstone and reviewing the work he was readily winning we soon realised he was excellent at specialised works. Yet his original website and social media pages had him sounding like every other builder. We set about working with the team to understand that they were actually very strong in medical, veterinary and dental custom construciton; we then ensured everyone else could see this plainly and simply via his new website and social media channels.

Our Approach

Our Approach

  • Distill what makes Rod and his team unique and quite special
  • Reposition their brand across all channels
  • Redesign email footers, stationary, website, social channels and credentials document
  • As a young business it was important to highlight the quality and calibre of works
  • A high quality portfolio brought this out: http://www.rodjohnstonegroup.com.au/project-portfolio/