The quantity of Facebook shares, tweets, Instagram links etc.
Breaking down Search Engine Optimisation
SEO stands for Search Engine Optimisation which is the method of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is the practice of Optimising your website to improve the Organic Search results. In order to optimise a website, there are a plethora of techniques which aid in optimisation. The more techniques you use, the higher chance of improving your organic listing. To understand the techniques (the Optimisation), you must first understand what factors influence organic ranking on Search Engines.
There are a number of SEO practices that we focus on here at YDS. Typically, we asses your business and current SEO efforts (if any) and identify how we can improve or begin to optimize your website in the best possible way in order improve your organic ranking. Some of our clients are doing a number of digital strategies with us, while others only focus on SEO. We work with a large range of clients from construction companies, accountants, lawyers and child care businesses, to landscapers and wholesale food suppliers. Our SEO practices include:
- In-depth Keyword Analysis in order to fine-tune your SEO strategy, better target your audience and somewhat predict your prospects online behaviours so that you can provide them with the answers they want when they want them.
- Content marketing in the form of writing both invisible and visible blogs to increase user engagement and interest, utilise keywords and boost links.
- SEO Set Ups which include Meta Tags and Meta Descriptions. This creates the very basis for all further SEO processes. Without an SEO Set Up, your efforts are weak.
- When we build a website for someone, we always ensure it is SEO efficient – that’s just how we build our websites. However, if you already have a website that you would like to improve, we can optimize your website to improve your organic ranking.
To break it down a little, when you search for something on the internet you usually do so through a search engine – be it Google, Bing or Yahoo! – and you receive a very long list of results in the form of various website links. So, how exactly do you magically receive all of these results? And how do these results rank the way they do? There are a variety of factors that go into it, some of which have a stronger influence than others.
Below the Periodic Table outlines the exact positive and negative factors that influence organic listing:
To further break this table down, a survey of 123 SEO specialists found the very top 9 search engine influences, let’s analyse them in non technical terms:
So, as you can see there are a range of things which influence organic listings, at Your Digital Solution we focus on the following SEO strategies: SEO Set-ups, Keyword analysis, Content Writing and of course Website Development. Below you will find a break down of each area of SEO strategies that we offer.
Content Writing – Blogs
There are two main content writing services we offer at YDS, which are visible and invisible blogs. So, the visible blogs are posted on a website typically on a “News” or “Blog” page, whereas the cyber blogs are sent so no one will ever see them, but they link back to your website. There is a certain art to SEO writing; in order reap maximum benefits, the use of inbound links and keywords relevant to the business must be used. Additionally, blogs of around 700-1000 words are most effective.
There are a variety of ways in which you can build a website to enhance search engine optimisation some of which that we focus on when building a website include: