If you want to build a user-friendly and intuitive website which will help you keep visitors on your website and encourage them to come back, you are in the right place. In this article we’ll provide you with a list of the best tips for building a user-friendly website to ensure the best user experience possible.
Just make sure you design your website with the user in mind and follow these easy, yet extremely useful, tips when creating your business website:
- Design a Simple Navigation
Keeping it simple is one of the most important tips to follow when it comes to web design and development. No one would like to return to your site if you’ve made it too complicated for users to follow. So, try to make it as simple and intuitive as possible without any complex page names or multi-level navigations.
- Build a Responsive Navigation
Nowadays people are using many different types of gadgets for surfing the internet like laptops, tablets, mobile phones, etc. Therefore, you need to make sure that users can navigate through your site without any difficulties regardless of the device they’re using. Hence, create a responsive, or a mobile-first, navigation.
- Pay Attention to Page Load Time
You are probably already familiar with the fact that you need to make your website lightning fast. According to statistics, more than half of visitors abandon a page if the page load time is longer than 3 seconds. Therefore, you need to pay serious attention to your site’s load time if you don’t want to lose users.
- Make Your Site Search Functional
If any user, even the tech-savviest, comes to your website to look for certain information and can’t find it, you will lose them. In other words, every user expects your website to be search-functional and easy to navigate. Otherwise, they will not hesitate to leave your page and search for others.
- Make Your Content Easily Digestible
This means that, again, you need to keep things simple. And, when it comes to content, include headings, subheadings, bullet points, list numbers, etc. By doing so, your readers will be able to easily skim the content and find what they’re looking for. Also, stick to neutral language, without any expert or industry jargon, when possible so that the readers understand your content.
- Focus on Text & Media Balance
The use of visual components like photos or videos in a text has become a ‘must’ when speaking of a user-friendly website and returning visitors. However, at the same time, you should be able to achieve the ideal text and media balance. In other words, don’t overcrowd your pages with images and videos.
- Make Sure Your Content is Shareable
Social media platforms have become extremely popular and, in order to get the most out of them, you need to make your content easily shareable. You can do so by including social media icons on each of your website pages. Similarly, you can also let users share certain content pieces across different platforms.
- Add Call-to-Actions on Every Page
In general, you should constantly encourage and remind users what you expect them to do on each particular page. Don’t let them wonder! Include clear and simple call-to-actions (for example: Click Here, Download Now, Get a Discount, etc.) on every page to make visitors do what you want them to do.
- Make Your Brand Easy to Identify
People usually expect to find your logo or brand identity in the top left corner of your website. So, why not meet their expectations? By making your logo easy to find, your visitors will be able to easily identify your brand in the future. As a plus, you can make your logo clickable, which will direct users back to your homepage.
Web design is one of the most important things when it comes to user-friendly websites. Luckily, the professionals at YDS Brisbane are always here to help you.
Now, you’re ready to build your user-friendly and intuitive website! All you need to do is try to follow as many of the above-listed tips as possible, to ensure your visitors get what they deserve. You can always contact the YDS Brisbane team, and get the best possible web design solutions out there.