Your website should be simple and straightforward. Customers should easily find things they need and shouldn’t get confused.
Importance of Design
A successful online presence depends on several factors. However, without a platform for potential clients to visit, your online presence is almost nonexistent. Therefore one of the most basic elements that will help you build your online identity is your website design.
The truth is, web design can either make or break your business, whether you have been operating for a long time or have only just recently set up your business. An aesthetic website can really make a difference in the way your target market perceives your business.
According to research, 66 percent of people would rather visit a website that is beautifully designed rather than seeing something simple, plain and outdated. What’s more, having an appealing web design will help you maintain your visitors and more likely turn them into customers. Therefore, developing an impressive and insightful website will help you improve conversion rates which will eventually lead to better business and higher revenue.
First impressions are integral. We all judge off first impressions, it’s human nature. Your website is the digital version of your businesses first impression. Therefore, if your website is outdated, hard to read/make sense of, slow to load, difficult to navigate, or missing integral information, it’s likely your potential customers will leave and visit your competitors’ website. It only takes a few seconds for visitors to judge your business. Hence, it is really of the utmost importance to make a positive impact.
Although it can be a difficult concept to understand, consider this: imagine a store which is untidy, difficult to move around in, dirty and you just can’t quite find what you are looking for – you would most likely leave and go somewhere which is easier to maneuver and made you feel much more confident about shopping at. A website is simply a virtual version of your physical business. Therefore, how you represent your business online is equally, if not more important, than how you physically represent your business.
SEO for your website
Web design, if done properly, can also aid your SEO (Search Engine Optimization) strategy. In fact, numerous elements and practices of web design affect the way you publish your content on your website. And, successively, it influences how your website ranks in Google.
Not to mention, we can so an SEO audit to analyse the keywords you want, as well as the ones used in your industry. And we then will recommend which ones are best for your business.
Aside from content organization, blog writing and keyword use, experienced web designers, like our team at YDS, will also take care of some other elements of web design that affect SEO.
Brisbane Web Design Aesthetics
Paying attention to aesthetics can play a key role in improving your Web Design. The term aesthetics, when related to web design, covers sound, visual, and interactive means of effect. However, the main focus is on visual effects which include colour, general design/layout, video, content, and images.
That being said, let’s have a closer look at the main elements of aesthetically appealing web design:
User-friendly Web Design
Did you know that 75% of people say that being able to easily find information is the most important aspect of web design?
User experience (usability), is crucial for the success of your website and you. Beautiful looks and great aesthetics aren’t the only elements that matter. In fact, a successful website should provide a seamless user experience.
In other words, in web design, usability is all about enabling visitors to easily and quickly find the information they need. Here are the 12 essential elements of a user-friendly website:
Web Design Brisbane Experts
To sum up, if you want your business to survive in today’s competitive digital market, your web design must be flawless. The best way to ensure that is to seek help from the best. So, don’t hesitate – contact Your Digital Solution today!
Questions About Website Design
When it comes to web design for a business website, KEEP It SIMPLE.
Make it easy to use:
- Keep the important information and call to action above the fold.
- Create a simple menu that is easy to navigate.
- Your content should be easy to read and comprehend and work for human readers and search engines.
- Make your buttons stand out. They're where the action happens.
- Decide what is most significant on any page, and make it stand out and easy for the user to act (go to another page, leave their info, call you)
- Don't put too much on the one page.