“Google My Business? What’s that?” Is a very common response when asking “do you know what Google My Business is?” Well as you can see below, it is the very simple search result you get when googling a business. While simple, many people don’t know that there is a name to describe it, more importantly, many people don’t know how important it is to update your Google My Business and take control of the information Google provides.
So why is Google My Business SO Important?
Similar to a physical “first impression” Google My Business is the virtual experience equivalent of a first impression of your business. It’s the very first thing users will see of your business online. It provides important information such as your business address, contact details, opening hours, photos, a blurb and of course, reviews.
For very obvious reasons, keeping your Google My Business info updated is extremely important. Potential customers might use it to find your location or your phone number to get in contact, so ensuring your regularly update the info is vital. If you do neglect your Google My Business, Google fills in the information as best as possible – which is often incorrect.
As many people do look to Google My Business for reviews before buying or trying your products or services, it can be beneficial to email past customers asking for reviews. Providing them with a link direct to your Google My Business can make it easier for them to simply give you 5 stars if need be or write something.
Ensuring you update your Google My Business regularly is vital for a variety of reasons. Especially seeing as though recent studies show incorrect GMB listings to be among the top negative local ranking factors. So, make sure to take control of your information and update your GMB with current photos and information regularly to avoid losing your ranking. There are a variety of simple digital things like this that people do need assistance with. So, if you’re looking for some digital guidance, Your Digital Solution Brisbane can offer SEO, Digital Advertising and much more to enhance your online presence and improve your business sales.
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